Publications
Department of Business Administration Research Publications from 2015 to till date
- S. Rameshkumar and A. Vikraman, 2018. Determinants preference of milk and milk products: the case of rural and urban areas in Kanchipuram district of Tamil Nadu. Indian Journal of Marketing, 3(2), 52-65. DOI: http://dx.doi.org/10.17010/ijom/2018/v48/i2/121334
